Develop a Membership Plan

The easiest and most successful way to attract new members to your club while retaining your existing membership is to develop and implement a membership plan. A well thought out plan will ensure that your club is vibrant, flexible, appeals to prospective members and actively engages existing members. Whether your plan is one page or a dozen pages, make a plan to fit your club’s culture

Create a Vibrant Club

People have a limited amount of time, money, and energy in our hectic world. For Rotary to grow membership, we need to be immediately relevant, approachable, and worth people’s investment. Take time to make your club vibrant and flexible enough to appeal to the people in your community. Use these resources:

Attract New Members

The top two reasons people join Rotary are to meet new people and get involved in their communities. Many non-Rotarians you know are looking for the same things. Invite them to help with a service project, attend a networking night, or participate in a club gathering so they can see for themselves how Rotary connects leaders to make positive change.

Make sure your club’s online presence has current information about where and when you meet, accurate contact emails and phone numbers. If prospective members can’t contact your club, they won’t be joining your club. Check the map in the About section of this website to make sure your club information is correct. If it isn’t, email your updated info to

Retain Existing Members

Keeping current members is a sign of a club’s stability and overall success. Be sure your club is making an effort to engage and hold the interest of your current members. When members are engaged, they are more likely to have a positive experience and renew their membership.

A great tool to assess the health of your club is the Rotary Club Health Check. By using this health check, you’re taking a step to maintain your club’s health and preserve its value for members and the community.

Here is another great tool to improve member retention by examining the reasons club members might leave: Improving your member retention.

Additionally, here is another tool for clubs to use in orienting and engaging new members and helping them learn what Rotary is all about.  Download and customize the New Member Orientation Template as applicable to your club.

Attract Younger Members

Learn from 11 Utah clubs who experimented with new ideas to attract younger members through the District’s U40 (Under 40 years of age) Citation Initiative, and earned $1,000 each in social media marketing consultation.  Click to read all about their efforts, and try some of the strategies in your own club.

Thank you to the Rotary Clubs of Cedar City, Dixie Sunrise, Kaysville, Layton, Midvalley, Millcreek, Ogden, Roosevelt, Salt Lake, Tooele, and West Jordan for their participation in this Initiative to grow Rotary in their clubs and in our District.

Handle Rotary Leads

From time to time your club will get membership leads from Rotary International. The membership leads are from people who have gone to the
RI website and filled out a form expressing their interest in Rotary. Here is a quick summary of how to process those leads when you get them:

Scott Florence


Rosie Chadha


Brett Mickelson


Peter Cardon


Clark Merkley


Miriam Keener


Drew Eggertsen