Rotary Membership Experience Survey Results

Membership Experience Feedback Survey Results

Why do people join Rotary? What makes them stay in their club, and what makes them leave? Rotary conducts the Membership Experience Feedback survey every year to better understand the needs, interests, and engagement of our members. However, this survey goes well beyond just asking members if they like their clubs and how satisfied they are. In the last iteration, we also asked about club flexibility, areas of focus and other causes, local vs. global service, hands-on vs. financial contributions, and leadership growth. The most recent survey also offers insight on prospective, current and former members that can differ by region. For example:

Why do members stay in Rotary?

In the U.S., Canada, and the Caribbean:

  • to positively impact their community (18%)
  • to connect with other people in my new community (10%)
  • for friendship and fellowship (9%)

In Latin America:

  • to positively impact their community (15%)
  • to have a positive impact globally (14%)
  • for personal growth and learning opportunities (9%)

In Australia, New Zealand, and the Pacific Islands:

  • to positively impact their community (14%)
  • for friendship/fellowship (13%)
  • to have a positive impact globally (9%)

Why do members leave Rotary?

In the U.S., Canada, and the Caribbean:

  • Cost and time constraints (40%)
  • Club environment and organizational culture (29%)
  • Unmet expectations (16%)

In Latin America:

  • Cost and time constraints (32%)
  • Club environment and organizational culture (27%)
  • Unmet expectations (22%)

In Australia, New Zealand, and the Pacific Islands:

  • Club environment and organizational culture (44%)
  • Cost and time constraints (33%)
  • Unmet expectations (10%)

 As we begin the New Year, it’s a good time to encourage clubs to ask their members if they’re having a positive Rotary experience. View the executive summary from the Membership Experience Feedback Survey here.

Cheers,

Julie Aubry, Regional Membership Officer, Membership Development, Rotary International