The easiest and most successful way to attract new members to your club while retaining your existing membership is to develop and implement a membership plan. A well thought out plan will ensure that your club is vibrant, flexible, appeals to prospective members and actively engages existing members. Whether your plan is one page or a dozen pages, make a plan to fit your club’s culture.
People have a limited amount of time, money, and energy in our hectic world. For Rotary to grow membership, we need to be immediately relevant, approachable, and worth people’s investment. Take time to make your club vibrant and flexible enough to appeal to the people in your community. Use these resources:
The top two reasons people join Rotary are to meet new people and get involved in their communities. Many non-Rotarians you know are looking for the same things. Invite them to help with a service project, attend a networking night, or participate in a club gathering so they can see for themselves how Rotary connects leaders to make positive change.
Make sure your club’s online presence has current information about where and when you meet, accurate contact emails and phone numbers. If prospective members can’t contact your club, they won’t be joining your club. Check the map in the About section of this website to make sure your club information is correct. If it isn’t, email your updated info to firstname.lastname@example.org
Retain Existing Members
Keeping current members is a sign of a club’s stability and overall success. Be sure your club is making an effort to engage and hold the interest of your current members. When members are engaged, they are more likely to have a positive experience and renew their membership.
A great tool to assess the health of your club is the Rotary Club Health Check. By using this health check, you’re taking a step to maintain your club’s health and preserve its value for members and the community.
From time to time your club will get membership leads from Rotary International. The membership leads are from people who have gone to the
RI website and filled out a form expressing their interest in Rotary. Here is a quick summary of how to process those leads when you get them: